Holiday Hours 2013
The New Wheel will be closed in November, December and January for some much needed R & R. Please note these dates and plan your trip to our shop accordingly:
- Thanksgiving Break (Store Closed) - November 26 - 29
- Holiday Break (Store Closed) - December 25 - January 1
We look forward to seeing you soon!
-The New Wheel Staff
After living in San Francisco for 3 years, I decided it was time to remove the last facet of my life from Los Angeles, m…
Great article from our customer Arjun about taking the ebike plunge.
REAL WORLD TEST
Real world test of the Stromer ST1 Elite on my commute from Sauslito to The New Wheel in Bernal Heights.
The Basic Stats:
- Around 11 miles one way
- 45 minutes total commute time
- Average speed 14.7 MPH
- Total Ascent: 845’
- Total Descent: 687’
- Max Positive Gradient: 17%
- Remaining battery capacity displayed at the end of the ride: 50%
Check back for more real world tests of our other bikes.
Q:Why do the links to the Green Festival just take you back to the New Wheel announcement, not to info about the Green Festival?
We all make mistakes. Should be fixed now!
Stromer Ebikes in San Francisco
To celebrate the launch of Stromer at The New Wheel we are throwing a launch party on November 1 from 5pm to 8pm. Keeping with the Swiss origins of Stromer, we will be serving fondue and white wine. You may want to test ride the new ebikes before digging in!
Leave the train station in Zurich city center, wait a minute or two, and you’re going to see a Stromer. Walk out into the Zurich suburbs, and you’ll see a Stromer. Have dinner at a remote Swiss chalet and you’ll probably be dining with a couple who arrived there by Stromer. In fact, it is hard to go anywhere in Switzerland without spotting a Stromer.
It’s exciting to see such a critical mass of ebikes anywhere, but it’s especially impressive to see the market share of Stromer. And it isn’t an accident or dumb luck either. The success of the brand can be attributed to Thömas Binggeli, the young entrepreneur and bicycle shop veteran, who conceived of Stromer in 2007 and has shepherded the brand to its success. With a keen understanding of the customer, thanks in no small part to his experience building one of the top bicycle shops in Switzerland, and a passion for getting the details right, Thömas has created an ebike that is not just fast, fun and powerful, but straight up sexy. Put sexy and ebike in the same sentence back when Stromer started and people would have looked at you sideways, but Mr. Binggeli proved that it could be done.
After meeting with Mr. Binggeli and his team at Eurobike and at our store, and testing the Stromer on our commute across San Francisco, we are excited to partner with Stromer at The New Wheel. Stromer is a company that thinks about ebikes like we do: modern alternative transportation that will compete head to head with the automobile, not just on green credentials, speed, and convenience, but on style, quality, and sex appeal.
Learn more about the Stromer:
SF Green Festival 2013
The New Wheel is excited to be at booth #820 at this years SF Green Festival. The Green Festival is the largest green living show in the country, and features hundred of vendors, along with speakers, work shops, and exhibits.
This year The New Wheel is partnering with BH to exclusively showcase BH Neo bikes including the BH Neo Cross, Neo Street, Neo City, and Neo Jumper. Check back on our Facebook page as we get near the event to find out about exclusive sales and a very exciting prize drawing.
Here are the deets:
What: SF Green Festival
When: November 9th from 10am to 6pm & November 10th from 11am to 5pm
The New Wheel: San Francisco Green Business
They said it couldn’t be done. How could a store specializing in the most environmentally-friendly motor vehicle possibly get any more eco-conscious?
Well, as The New Wheel begins the certification process with California’s Green Business Program, we are absolutely delighted to explain to you how we’re working to accomplishing this tree-mendous feat.
The California Green Business Program is, we like to think, a pretty big deal. Over 2,300 businesses have joined the program since 1996, and that’s in the Bay Area alone. The 59 standards each business must meet before they can be certifiably green are exacting, specifying practices around paper and ink consumption, lighting options, right down to toilet flushing. We see these guidelines as a great way to hone the ecological efficiency of our business and move toward more sustainable practices. It’s a challenge but we’re committed to the process and thought we’d share with you some of the steps we’ve already taken.
We’re lucky enough to already have all the windows and skylights a store our size can possibly hold while still remaining structurally sound, but on foggy days it just isn’t enough. When the wild blue yonder is looking decidedly grey, that’s where our LED and CFL lights step up the challenge. Our chrome gleams, our tail lights twinkle, and its all thanks to the ultra-eco-friendly bulbs that populate every socket in the store. Just like our bikes, our lightbulbs are an investment. LEDs are expensive but from an environmental perspective, compared to an incandescent bulb that’s going to be deader than dead in 1000 hours, there’s no question. CFLs can last 15,000 hours, and LEDs will hit 25,000 before they’ve even lost 25% of their brightness. With the help of Bret Walburg, an ebike riding customer, and owner of San Francisco’s own New Light Energy Design and LED lighting extraordinair, we’ve started our investment in LEDs early. Bret and his staff helped us find solutions, navigate the ins and outs of city rebates, right through full installation of our new bulbs! Now we’re enjoying more light with less energy consumption and couldn’t be happier to be able to see clearly no mater what the time or weather.
PERFECTING THE ART OF SORTING
We take recycling seriously. We recycle with purpose. You could even say we’re hardcore. Like every decent-minded San Franciscan, we separate out recycling and compost, our blue bin is bigger than our black, and we never send a thing to landfill without first eliminating every other possible first use. But more than that, we separate out and take our film plastic and styrofoam to Recology’s facilities once per month. Any bike part we can’t sell or use ourselves, we pass it along to the Bike Kitchen. And we’ve never given out a plastic bag. In our business we come across a lot of waste, but from excess packing material to expended batteries, we are forever careful that no piece of garbage goes unsorted and no possibility for reuse or safe recycling goes untapped.
THE HIP NEW WAY TO RADIATE
The East Coast laughs and laughs whenever we say it, but, man, sometimes San Francisco is just cold. The fog rolls in, the sky clouds over, but we stay warm, toasty, and ecologically conscious as ever thanks to our radiant heating system. Radiant heating keeps the bills down, the dust sparse, and the thermostat exactly where we want it at a fraction of the cost of forced air heating. Our heat literally works from the ground up, with switchbacked tubes of water just beneath our floorboards warming our toes and keeping our energy budget in the black. We’re lucky to be building a sustainable business in a space that was designed with the future in mind- for that we can thank Tom, our landlord, and his family. Sustainability means making decisions for the long haul and always working to do more with less- a project that takes effort and cooperation over time on all of our parts. They built the foundation, and as you can see, we’re making the most of it.